IAA UPRISING STAR: CHECK OUT SID SRIRAM – A VOCAL PHENOMENON
Jan 2012 25

The music of Sid Sriram is genre-defying.  His voice is soothing and refreshing. Considering his background, originally from Chennai India, his  uncanny ability to blend and mix socio-cultural  elements is understandable.

His covers of artists like Bruno Mars, Drake, Kanye and Taio Cruz is just as impressive as the originals. A current student at Berklee College of music, Sid has grown as a singer and developed into a highly skilled songwriter.

Sid’s first EP, Be Easy released in October, 2010  contained five original tracks, and received an impressive 10,000 downloads. His latest, “Limitless” and “Farther Closer,” are inspired originals that will leave you longing for more.  Sid Sriram has the talent, skills, and IT factor that makes him the next uprising star!

IAA:  What is your music background?

SID SRIRAM:  I first started singing, by learning Carnatic (South Indian Classical) music from my mother at the age of 4. I have continued to progress that music to this day. I got into r&b/soul music when I was in 7th grade, and never looked back from there. I started studying at Berklee College of Music in the Fall of 2008, and that’s when I started writing my own music. Being at Berklee helped me articulate my musical vision, and really identify my musical genre as being urban/indie/pop. I am currently starting work on my first album.

IAA:  Why do you want to record and release your own music?

SID SRIRAM:  I believe that the music I make is unique and different from anything out. I really work to put forward very real, raw emotions in my music and

want others to take something away from these messages.

IAA:  Who is your fan base directed towards?

SID SRIRAM:  I would like to believe that my music doesn’t alienate any one demographic. As I said earlier, all my music just focuses on putting forth real emotion, and I believe anyone could rock with that.

IAA:  How would you describe your music to people?

SID SRIRAM:  My music mixes soul vocals with elements of hip hop, indie-rock, thoughtful lyricism, and some pop influences. Its a very eclectic mix of different genres to create a genre that is exciting yet still deep.

IAA:  Do you write your own songs?

SID SRIRAM:  Yes, I write all of my own material.

IAA:  What makes you different from other artists?

SID SRIRAM:  Outside of the fact that I originate from India, I think the fact that I focus on making raw music and put it all into my voice sets me apart from other artists.

IAA:  What are your past projects and achievements?

SID SRIRAM:   I released an acoustic EP back in early 2010. I’ve released numerous covers and some original singles/music videos as well. The most rewarding aspect of all this has been a growing fanbase.

IAA:  What projects are you currently working on?

SID SRIRAM:  I’m working on putting out a couple more live videos for my originals, and a couple interesting covers. Outside of that, I’m starting to work on my record, which should be a concept album.

IAA:  Who are your musical influences?

SID SRIRAM:  Kanye, Radiohead, Stevie Wonder, Bon Iver, Sufjan Stevens, Donny Hathaway, and TM Krishna.

IAA:  What image do you think your music conveys?

SID SRIRAM:  I think my image and my music puts forward the idea that a member of the youth demographic can be hip to popular culture while still be intelligent at the same time. I have grown up being interested in various academic subjects, but also really into music, fashion and urban culture, and love to bring all of these different elements together in my artistry.